Though the digital world has made it easier for businesses to gain visibility and communicate more efficiently with customers, excelling in the digital marketplace isn’t always a given.
The Digital World: A Double-Edged Sword
The internet and social media have had an immense impact on our world, and have become essential parts of almost everyone’s life. We can interact and communicate across the globe with ease, share information in real time, and conduct business at lightning speeds. They are undoubtedly a part of the global culture and it’s fairly safe to say that we’ve reached a point of no return; they are here to stay.