The internet and social media have had an immense impact on our world, and have become essential parts of almost everyone’s life. We can interact and communicate across the globe with ease, share information in real time, and conduct business at lightning speeds. They are undoubtedly a part of the global culture and it’s fairly safe to say that we’ve reached a point of no return; they are here to stay.
Many people think marketing is advertising (on TV, Radio, Newspapers or Magazines) or public relations (events, exhibitions and congresses) developed by big corporations, something very far away from our common and daily life, but this is not true.
Marketing is much more; it's everything you do to present your personal or company brand to the rest of the world, it's your way of introducing your values into society.
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