Small and medium-sized enterprises (SMEs) represent the vast majority of businesses around the globe, and are major contributors in terms of innovation, job creation, and socioeconomic progress. As technology continues to influence business practices, and more products and services are being sold online, digital tools are rapidly increasing in value among SMEs.
Many people think marketing is advertising (on TV, Radio, Newspapers or Magazines) or public relations (events, exhibitions and congresses) developed by big corporations, something very far away from our common and daily life, but this is not true.
Marketing is much more; it's everything you do to present your personal or company brand to the rest of the world, it's your way of introducing your values into society.
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