A business plan is much like a dinner recipe; it gives you an idea of what you’re going for and clear step-by-step directions on how to get there. Specifically, a business plan is a written description of your business goals and an outline of how you intend to achieve them. Like the meal a recipe helps you cook, a strong business plan is about achieving intended results. The trick is getting it right, like a meal that is cooked properly and seasoned to perfection.