The travel industry has been completely revolutionized since going digital, and stands out as one of the clearest examples of just how connected we have become across the world. Plus, with over 148.3 million people making online accommodation, tour and activity reservations each year, it’s safe to say that the internet and tourism now go hand-in-hand.
Small and medium-sized enterprises (SMEs) represent the vast majority of businesses around the globe, and are major contributors in terms of innovation, job creation, and socioeconomic progress. As technology continues to influence business practices, and more products and services are being sold online, digital tools are rapidly increasing in value among SMEs.
“Social media is web-based communications tool that enables people to interact with each other by both sharing and consuming information.” Social media is becoming an integral part of online life as social websites and applications continue to proliferate, while most traditional online media include social components, such as comment fields for users.
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